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Great Business Advice
Attributed to: Humbert, C.F.
Source: Sherry, Julian Jeffs. Faber and Faber, London. First published in 1961
Contributed by: Jennifer Graham

A family advance gets the sherry business going and all they have to do is follow the advice.

'...if the firm fails I shall lose my 1000 pounds and as to Williams and Amy all will be destruction. You must, therefore, succeed, and I am sure the way to do it is to sell good wine at a reasonable rate of profit, at less profit in fact than has usually been taken, and to do the business honourably , and as well as it can be done.'


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