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100% Barossa At Bargain Price

Consumers? Do They Matter?
Attributed to: de Villiers, Marq
Source: The Heartbreak Grape, A Journey in Search of the Perfect Pinot Noir. Marq de Villiers. Harper Collins, 1993, Toronto, Canada
Contributed by: Anon

The author Marq de Villiers telling us one of the things he has learnt about the wine trade.

"There is, in fact, more disdain expressed for the ordinary consumer in the wine business than in any other subculture, with the possible exception of haut couture and the visual arts."


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