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Just Another Part of the Package
Attributed to: Gilligan, Leigh
Source: At McLaren Vale on his return from the London Wine and Spirits Trade Fair held in May 2005
Contributed by: Anon

"I was incredibly depressed with a number of importers and distributors in the UK who are now talking about 'liquid' rather than wine. It's all about the price of the 'liquid' rather than the quality. It's what the supermarket groups and importers are demanding.

It's all about driving the price down; quality is very much a secondary consideration. What the buyers are after is wine at sub-$30 a case. Taking into account the bottling costs, whatís left to put into the 'liquid'? There is only one answer: screwing down the grape grower."


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