The Fresh Food People Strike Again
Saturday, 11th July, 2009
- David Farmer
The Mount Pleasant Hunter Valley Elizabeth has been with us for a very long time, with the first release in 1967. On special it sells for $12 to $13, a price that has barely moved for a decade, so to see it in Woolworths at $7.97 makes it a real bargain. Why McWilliams the owners of this brand would want to see it sold so cheaply is a real mystery.
It's also an odd choice to advertise. The casual wine buyer who would be popping in and out of Woolworths Liquor would not be looking for Hunter Semillon with its specialised taste and long experience with selling this brand has taught me it is very hard work. For most, Elizabeth is very dry, uncompromising, has no fruity qualities, is confronting and I must say it's not my favourite tipple.
Before Hunter purists start jumping up and down they should note I have a long history of these wines and sold thousands of boxes of the Ray Kidd collection of aged Lindemans Hunter Whites and drank vast numbers of 1960's labelled as they were with different bin numbers in the three varieties, Riesling, White Burgundy and Chablis.
A wine maker popped by to say hello the other night and out of interest brought along an Elizabeth Cellar Release 2002 and try as we might we could get little enjoyment from the wine and ended up drinking an Adelaide Hills viognier.
So there it is in the advertisement, surrounded by images of bananas, ham, pork and chocolate biscuits none of which leap out as aromas and tastes that you might find in this wine.
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