Happy Hunting Ground for Big Red Bargains
Oakley Adams Langhorne Creek Shiraz 2016
Region: Barossa Valley, SA
In the mid-1990s selling wines from Langhorne creek was simply too hard. As retailers we tried, never gave up, but moved on to other regions. For a long time I doubt that the region registered a heart-beat, yet this was not because of quality, simply the difficulty of motivating enough customers to get sales moving.
Thus when we arrived in South Australia in 2004 we headed straight to Langhorne Creek; as being unrecognized, rather than unpopular, meant it was where the bargains would be found.
A guiding principle of Glug is to buy great wine no matter what the origin or the variety as that is finally what customers will also embrace-and as often noted we are contrarians. In the eyes of customers Langhorne Creek has moved up a notch and now you have to fight hard for the best reds (whites are still cheap). Thank-fully Benjamin has come up trumps with a wonderful, full bodied, very Langhorne Creek Shiraz , at the right price.