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Go To Section: The Australian Wine Industry
Censored by Wine Australia Part 1: Surprise Email from Wine Australia Creates Concerns
Thursday, 29th September, 2016 - David Farmer

If I have learnt one thing after 41 years of selling wine it is that wine is easy to make but very hard to sell. For over four decades I have gone about my business of copy writing which sets out reasons why the wine being described has appeal. Since I have a vast fund of knowledge it is useful for customers to know what I think about each wine. On the 17th August, 2016 an email tagged 'high importance' was sent to myself and my wine making colleague Benjamin Parker, from Wine Australia. more...

Censored by Wine Australia Part 2: Wine Australia Wants to Censor Glug
Thursday, 20th October, 2016 - David Farmer

All wineries keep records which allows a check that wineries are doing the right thing and one role of Wine Australia is be the inspector or auditor. It is unexpected that they also have another role which is to control the use of particular terms and phrases which are grouped under a banner called geographical indicators often shortened to GIs. more...

Censored by Wine Australia Part 3: Wine Australia Takes Away the Right of Free Speech Plus Threatens Jail
Saturday, 26th November, 2016 - David Farmer

So it all comes down to this. After 41 years selling Australian wine I risk being prosecuted by the body Wine Australia for selling wine in the way I choose. As well my business partner, the winemaker Benjamin Parker, finds he is dragged into this mess. I have been writing advertising copy since 1976 and likely have written more about wines than any wine writer. I do my best to paint a word picture which helps customers make a choice. more...

Problems with Wine Australia Article on Coonawarra
Saturday, 31st December, 2016 - David Farmer

When seeking information about Australian wine you might decide that Wine Australia was a good starting place; after all it says, 'The Australian Grape and Wine Authority (AGWA), trading as Wine Australia, is the single Australian Government statutory service body for the Australian grape and wine community.' more...

Go To Section: Annals of Marketing
Rosemount Reaches the End of the Road
Monday, 15th June, 2015 - David Farmer

As believers search the desert for Lasseter's lost gold reef so it is that marketers at Treasury Wines study crystallography for the perfect diamond shape to revive the fortunes of the Rosemount brand. A recent marketing meeting ended with the cry 'we have found it', the diamond which will have customers grabbing bottles from the shelves of supermarkets. more...

Go To Section: Glug News Feed
2015-06-09 14:11:36 - David ‘It didn’t help that, by some cosmic joke, my Dry January took place during the wettest January on record. I failed to go to two parties because what was the point of braving the monsoon to stand around holding a glass of water for two hours?    more...
2015-04-23 17:35:26 - David “They realised that . . . we are not a sexy business…We do the things that other people don't want to do any more. For instance, we still have a big cask business; we still have a big commercial wine business in the sub $10 to $12 bracket…When I   more...
2015-02-02 09:19:35 - David ‘More than half of British shoppers refuse to spend more than £6 on a bottle of wine. Only seven per cent of us will spend more than £10 on a bottle in a supermarket, the study by drinks specialist Harpers found. The findings prompted one supplier –   more...
Go To Section: What The Market Says
The Story of Penfolds Wine Storage Cabinets and Old Fashioned Discounting
Friday, 5th September 2014 - David Farmer

The marketing hype said this: "Clarke (Michael Clarke CEO Treasury Wine Estates) said TWE will launch its biggest ever consumer promotion next month. For any six bottles of Penfolds Bin Series or Icon and Luxury wines purchased, consumers in Australia will be able to purchase an exclusive refrigerated wine cabinet that stores up to 32 wine bottles at a significantly reduced price. more...

Go To Section: On Tasting
Which is Better - Young Wine or Aged?
Wednesday, 27th August, 2014 - David Farmer

When you watch wine judges at work you will note time and time again that younger, fresher wines receive higher scores than older wines. It is also usual in vertical tastings of famous wines to observe younger wines receiving scores as high as or higher than the venerable, classical vintages. In long, vertical tastings covering many decades the famous classical vintages with high scores will have on either side wines with mid-level scores.. more...

Go To Section: What We Drank Last Night
Svetlana Acquired Taste Heartbreak Grape and Galway
Friday, 4th July, 2014 - David Farmer

Years ago Ben gave me with the insight that in the eastern hills of the Barossa, the region we call Eden Valley, lived Svetlana the keeper of Gruner Veltlinger, or as he called her the Lady of the Eastern Hills. I had doubts if such a person existed and even more doubts about the future, if any, of Gruner Veltlinger. more...

MORE DRINKS FROM OTHER NIGHTS
Go To Section: General Comments
Four Barossa Winemakers Talking About Mataro
Thursday, 27th March, 2014 - David Farmer

Mataro was one of the first varieties planted in South Australia and from the 1880s was a staple in the production of fortified wines. The period from the 1890s till the 1950s spans the dark ages for table wine in Australia and the choice was beer, spirits, sherry and port. more...

Go To Section: Regional Studies & Terrior
Final Thoughts: A 40 year Adventure in Geology, Soils, Landscapes and Wine.
Part 6A - A Better Way to Understand Wine and Enjoy Drinking

Sunday, 13th December, 2015 - David Farmer

In this section I develop themes which were mentioned in Parts 1 to 5: Part A discusses how climate and weather create wine flavours while briefly looking at the vast topic of the role of viticulture and wine making. I then illustrate this approach by applying these thoughts to a sample of wine regions. more...

The Landscape and Vineyards of the Murray Basin
Wednesday, 29th July, 2015 - David Farmer

Few wine commentators wish to understand the significance of the Murray Basin taking the view that the basin is no more than a maker of industrial wines. The average wine buyer cannot afford the wines they like to write about and to make price sensitive wines you need regions like the Murray Basin. After all over 60% of the country's wine comes from the Murray Basin while supplying the 30% packaged as casks. more...

The Story of Canberra Viticulture and Wine
Tuesday, 21st June, 2016 - David Farmer

The Federation debate continued the rivalry between Sydney and Melbourne with the location of the new capital being of great importance. After reviewing many sites the Australia Capital Territory was selected in 1908 at a mid way point between the two cities and declared on 1st January, 1911. Canberra was named as the location in 1913 and Canberra Day is remembered on the 12th March. more...



WINE QUOTES
For Some, the Pages Remain Flat
Attributed to: Asimov, Eric
Source: The New York Times, 7th September, 2005
Contributed by: Anon

"SOME call it magic. Others say it's romance or simply a hyperactive imagination. But wine, unlike any other beverage, has the special power of summoning up a precise corner of the world with every sip. Whether the rolling hills and valleys of Piedmont in a glass of Barolo, the vineyards slanting toward the Rhine at hysterically steep angles in a good Rheingau or pastoral Mendocino County in a dry, minerally gewürztraminer from the Anderson Valley, pictures and places waft up from wine like the proverbial aromas of fruits and earth.

This is terroir, the mystical sense of place that so enchants wine lovers and bedevils those literal-minded types who question how anybody can taste a place. When I hear people deny the existence of terroir, I think of those books of drawings that turn three-dimensional as you gaze at them. Some people can lose themselves in the complexity of the images; for others the pages remain flat no matter how hard they stare."


A regular update of wines we've found interesting and a few we'd rather forget more...







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