Single Variety from the Coast
New Vintage from the High End
Expresses the Style and Generosity of McLaren Vale
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Diamonds are a Girl's Best Friend
Saturday, 12th September, 2009
- David Farmer
At times a truth about marketing is never tell the truth. Good marketing tempts you to buy something of little worth because it has an aspirational and emotional value, and over time has become an item of desire. The following passage is from the New York Times, 15th May, 2009.
"Diamonds are an exception. "If you don't support the price," Andrei V. Polyakov, a spokesman for Alrosa, said, "a diamond becomes a mere piece of carbon."
"We have to tell people that diamonds are valuable," he said. "We are trying to maintain the price, just as De Beers did, as all diamond producing countries do. But what we are doing is selling an illusion," meaning a product with no utility and a price that depends on the continued sense of scarcity where there is none."
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