Cooler Style with Extra Length
New Release Telegraph 2013
Elegance From The Golden West
|
|
Diamonds are a Girl's Best Friend
Saturday, 12th September, 2009
- David Farmer
At times a truth about marketing is never tell the truth. Good marketing tempts you to buy something of little worth because it has an aspirational and emotional value, and over time has become an item of desire. The following passage is from the New York Times, 15th May, 2009.
"Diamonds are an exception. "If you don't support the price," Andrei V. Polyakov, a spokesman for Alrosa, said, "a diamond becomes a mere piece of carbon."
"We have to tell people that diamonds are valuable," he said. "We are trying to maintain the price, just as De Beers did, as all diamond producing countries do. But what we are doing is selling an illusion," meaning a product with no utility and a price that depends on the continued sense of scarcity where there is none."
|
R
E
C
E
N
T
2
0
1
3
2
0
1
2
2
0
1
1
2
0
1
0
2
0
0
9
|
When Marketing is Not NeededMonday, 19th November, 2012
Marketing Bogus Items - Assets on Balance SheetsThursday, 4th October, 2012
In Recognition of Eugene Ferkauf - Retail PioneerThursday, 20th September, 2012
How Do You Tell Customers You are Changing the Recipe?Monday, 13th August, 2012
The Price Tension of Supply and DemandThursday, 28th June, 2012
Are Heritage Wine Brands Worth Anything?Sunday, 22nd April, 2012
Marketing a BusinessFriday, 2nd March, 2012
Using Negatives and Telling the Truth - Can it Work? Sunday, 15th January, 2012
The Dream of Sales and Marketing - Making Consumers SpendSunday, 13th November, 2011
Turning Disaster into TriumphSunday, 21st August, 2011
A Question of BalanceFriday, 1st July, 2011
Marketing a Colour Change in FishMonday, 9th May, 2011
Marketing the Aldi Way - A Note on Theo AlbrechtMonday, 7th March, 2011
The Art of Marketing the ArtsFriday, 14th January, 2011
The Deadly and Effective Comparative Marketing of WoolworthsWednesday, 24th November, 2010
Just Being Yourself Is Good MarketingSaturday, 9th October, 2010
Studies Show Wine Consumers Fall Into Unique SegmentsFriday, 20th August, 2010
Advertising Guru Sir John Hegarty Says Wine Market is ImpenetrableSunday, 1st August, 2010
Reclaiming Your BrandSunday, 4th July, 2010
Writing Job ApplicationsWednesday, 19th May, 2010
Marketing - The Rules of SuccessFriday, 30th April 2010
We Pay Tribute to a Marketing LegendTuesday, 6th April 2010
The Art of Marketing FragrancesWednesday, 24th March 2010
The Andre Rieu PhenomenonMonday, 1st March, 2010
Riding the Organic WaveSunday, 21st February, 2010
Keeping Supply Lower Than DemandWednesday, 13th January, 2010
Facts About Marlboro Man and MarlboroughWednesday, 18th November, 2009
Be Very Clear About What You are SellingMonday, 5th October, 2009
Diamonds are a Girl's Best FriendSaturday, 12th September, 2009
Ah yes, the Art of Marketing YourselfThursday, 16th July, 2009
Do You Understand the Creative?Sunday, 5th July, 2009
First Cat's Pee and Now the Taste of CigarettesWednesday, 17th June, 2009
Finding the Flavour that WorksWednesday, 10th June, 2009
Not so Easy at Fresh and EasySunday, 7th June, 2009
Twittering - Where Will it LeadSunday, 31st May, 2009
Is This Shooting Yourself?Sunday, 24th May, 2009
What's in the NameSaturday, 16th May, 2009
|
|
RSS Feed