Fulfils A Dream
Glug GH22 Single Barrel Barossa Valley Cabernet Sauvignon 2016
Region: South Australia
I recall from the first discussions with Benjamin in 2003 this thought, ‘wouldn’t it be great if we could present single barrels’ to customers.
Preserving the difference is a great concept but how do you achieve this in the real world. Sure, you can do anything for a marketing impact once but to regularly display to customers a cherished idea is another thing. Well we can now do this as Italians have made the equipment and we have the desire.
So this GH22 is the second of two barrels that Benjamin pulled from the 2016 vintage that were so special he wished them to be bottled to show customers the difference.
They have a big event in Coonawarra called the Barrel Series Wine Auction at which companies contribute a single barrel for sale. The prices often equate to over $50 a bottle when packed. It’s a great idea as is this initiative from Benjamin and this old wine merchant loves the value you get. Customers first is a good idea.